Pinardi Costruzioni Meccaniche was born with the aim of building mechanical constructions! But Lorenzo Pinardi at one point had the idea of doing “MECHANICAL CONSTRUCTION” a fashion brand. Here the story is told because the values in which Lorenzo grew up, such as artistic creativity, the desire to surprise positively and the need to follow one’s convictions are to induce those who have not yet found a professional path that realizes him to follow the own example.
The Gift
I clearly remember the days of my adolescence , a time when dreams seemed more tangible than reality. I had a deep intuition of what I was passionate about, of what I was destined to do (COSTRUZIONI MECCANICHE). And among these presentiments, there was the logo. I saw it in my mind, a clear and defined image, as if it had always been there, just waiting to be revealed. This sensation strengthened during my childhood. I remember the masses, when Don Pellegrino pronounced the words: 'Say only one word and you will be saved'. At that moment, almost as a game, I whispered
in the ear of my friend next to me "a!" A simple letter, but for me it represented much more (perhaps someone from above was listening to me), it was the beginning, the starting point of everything that would come after. It was my logo, in a nutshell, taking shape. For years, mechanical constructions have been my path,
but it has always been the logo, that primordial image, that has guided me to my true creative destination.
The Enlightenment
"It was 2003, I was coming out of a difficult period and that summer I felt reborn. I was full of energy, with a crazy desire to conquer the world and my mind full of ideas, including MECHANICAL CONSTRUCTIONS. I remember the nights in the bedroom, with the shutters open. The noise of the neighbor's engine revving and the headlights pointing toward my room kept me awake. I thought those headlights were illuminating my frosted glass chandelier, creating flashes that annoyed me.
After closing the shutters, I noticed that the flashes of light continued. They were not the neighbor's headlights, but the chandelier itself that was emitting these strange flashes. I called them "lanterns". As time went by, I began to notice a strange coincidence: often, when new ideas or thoughts came to mind, the chandelier seemed to "light up", emitting a lamppost. This phenomenon fascinated me all summer, keeping me company and making me dream of a future full of creativity."
The rule
When I created the Pinardi brand, among the three options - Mechanical Construction, Food Tech and Plants - I undoubtedly chose the first. At first it seemed like a boundless field, and in fact it was, because instead of dedicating myself to mechanical constructions I immersed myself in the world of fashion. Over time, however, I discovered many affinities between these two sectors (e.g. hardware and haberdashery). I think I found an unwritten rule that explains this connection: what is the synonym of 'mechanical constructions'? We could say 'machines'. And what are machines? They are tailor-made for the customer, created to satisfy specific and functional needs
